The CarePatrol Corporate Team

As CEO, JJ oversees the strategic growth of Best Life Brands. A franchising and retailing expert, Sorrenti has led multiple companies to award-winning results over the past 25 years. Formerly president of Safeguard Business Systems, a division of Deluxe Corporation, his experience also included serving as CEO and board member of Hollywood Tans, CEO of Huntington Learning Centers, and Senior Vice President and General Manager at General Nutrition Centers. JJ is also involved with the International Franchise Association (IFA) and sits on the board of trustees for the IFA Education Foundation.

As the Chief Marketing Officer of Marketing for Best Life Brands, Jennifer is responsible for brand marketing, lead generation, customer engagement, and franchisee marketing, in addition to franchise development marketing across all brands. Jennifer has an extensive background in all areas of marketing and franchising having worked across various industries for over two decades. She holds an MBA in Marketing from Seton Hall University. Jennifer is very passionate about volunteering her time with various mentorship programs, including having developed the first Best Life Brands employee resource group, focused on bringing together newer female professionals to share ideas and meet with female leaders.

Kevin Vesely serves as the Chief Financial Officer (CFO) of the parent company, Best Life Brands, LLC. Kevin is responsible for the financial strategy, direction, and infrastructure of Best Life Brands, as well as ensuring proper reporting and analysis of financial results. Prior to joining Best Life Brands, he was the chief financial officer at Alpaca Audiology, a rapidly-growing audiology practise spanning across the United States. Kevin has over 15 years of experience in strategic finance, general management, and public accounting having spent time with PwC in both their Little Rock and National Offices. Kevin is a Certified Public Accountant (CPA).

As the brand president, Becky Bongiovanni oversees the strategic growth of CarePatrol Franchise Systems. She is passionate about helping franchisee’s run a profitable-purpose driven business. She co-founded CarePatrol in 2009 and was the chief operating officer in 2011.

Under her leadership, CarePatrol has grown to 150 locations across 33 states. Becky, a Certified Senior Advisor® (CSA), has been in the assisted-living placement industry since 2003. She has also served as the treasurer of the National Post-Acute Care Continuum from 2016-2018.

Keith Kuhn has served as Brand President for CarePatrol Franchise Systems, LLC since October 2025.  Prior to this, Mr. Kuhn served as CEO for three Geriatric Inpatient Psychiatric Hospitals and held various executive leadership positions in the field of Healthcare for the past 25 years.  Mr. Kuhn’s journey with CarePatrol began at its inception when he partnered with Co-Founder Chuck Bongiovanni to establish Preferred Assistance, Inc. in the 1990s, which would later evolve into CarePatrol Franchise Systems.